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Are You Being Productive or Just Being Busy?

October 22, 2005

Are You Being Productive or Just Being Busy?  
 
Did you know that there is a gigantic difference between 
having a productive day versus simply having a busy day?  
 
I can’t tell you how many people I know, whom I have worked 
with personally, who thought they were being productive in 
their home businesses, only to find out that they were 
simply staying busy conducting menial tasks that meant 
nothing to their bottom line. 
 
In the end, the only thing that matters is production. Ask 
yourself, “What did I produce today?”  
In fact, here’s a great tip to help keep you on track. I do 
it. It works!  
 
Take out a piece of paper and write down the following 
words: 
 
What did I produce today? 
 
Now, post it someplace you have to see it daily. Put it on 
the bathroom mirror or your computer monitor.  
Put it someplace where you cannot miss it. This is crucial. 
Read it daily and ask yourself this simple question.  
 
If you want to make it in this industry, you must produce. 
Being busy doesn’t cut it. Being productive is all that 
matters. 
 
This means, focus your time on conducting revenue-producing 
activities. If it doesn’t make you money, then don’t do it. 
 
I have yet to meet a person who makes money dusting his 
desk, organizing his leads or cleaning up his office files. 
 
 
You must spend your limited time in production mode. We are 
all limited to 24 hours in any given day.  
The question you have to ask yourself is, “How am I 
spending my valuable time?” 
 
Here are some tips to help you make sure you stay on track 
and in production mode, and avoid simply “being busy.” 
 
1. If you are involved in building a network, spend all of 
your prospecting, presenting, closing and training. Nothing 
else really matters.  
 
2. If you need to conduct tasks that keep you “busy” ( 
producing training documents for your team, etc.), do it 
during your down time. In other words, do these things when 
you can’t be making phone calls, such as late at night or 
very early in the morning. 
 
3. Track yourself and conduct regular self-checks. Log the 
number of outgoing dials, presentations you made, messages 
you’ve left, etc.  
This will help ensure you are on the right path before it’s 
too late. 
 
Making it in this industry is simple. Proper application of 
the right activities on a daily basis will produce 
consistent results. 
 
Failure is just as simple. Application of the wrong 
activities — and not recognizing that you are doing the 
wrong things — will consistently produce nothing but 
frustration and disappointment. 
 
This profession works. Building networks works. However, 
you have to work — doing the right things — in order for it 
to work for you.

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