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724,000 Americans Rely on eBay Sales for Income

September 1, 2005

New Study Reveals 724,000 Americans Rely on eBay Sales for 
Income 
 
U.S. Postal Service Launch National Tour to Help 
Entrepreneurs Turn Dreams into Reality 
 
San Jose, CA, (July 21, 2005) – Entrepreneurs in record 
numbers are setting up shop on eBay, according to a new 
survey conducted for eBay by ACNielsen International 
Research, a leading research firm.  
 
More than 724,000 Americans report that eBay is their 
primary or secondary source of income. In addition to these 
professional eBay sellers, another 1.5 million individuals 
say they supplement their income by selling on eBay, 
according to the July 2005 survey.  
In the first six months of 2005, eBay members in the U.S. 
sold merchandise worth approximately $10.6 billion.  
 
In order to support this growing economic force, eBay and 
the United States Postal Service have teamed to create an 
innovative educational opportunity that brings online 
selling expertise and experience to neighborhoods across 
the country: the eBay Day Small Business Tour. eBay sellers 
overwhelmingly use the Postal Service for their shipping 
needs.  
 
Based on the results of the new ACNielsen International 
Research survey, the number of eBay entrepreneurs in the 
U.S. has increased 68 percent since the last time a 
comparable study was conducted in 2003. That study 
indicated that 430,000 Americans at the time were making 
some or all of their income selling on eBay.  
 
"eBay's impact on job creation in the U.S. has been 
tremendous, and the health of our nation's economy depends 
on employment," said James K. Glassman, resident fellow, 
American Enterprise Institute for Public Policy Research, 
who has analyzed the survey results. "A considerable amount 
of jobs have been created and enabled through eBay in the 
last few years, making it an important employment creation 
engine that many never considered just five years ago. The 
potential for entrepreneurs to realize success through eBay 
is significant."  
 
eBay Day Small Business Tour with U.S. Postal Service 
The eBay Day Small Business Tour provides free, fun and 
informative events, hands-on training, resources and 
education for entrepreneurs at U.S. Post Offices in eight 
cities during the next eight weeks.  
 
"In just 10 years, eBay has become the destination for 
Americans pursuing their visions of entrepreneurship," said 
Bill Cobb, president of eBay North America. "We're proud to 
play a central role in small business development in the 
U.S. and around the world. Teaming up with the U.S. Postal 
Service, we're now bringing the eBay opportunity to people 
right where they live. It's exciting to think that many of 
them will go on to build thriving businesses, create jobs 
and fuel their local economies – while achieving the 
satisfaction of turning their vision into reality."  
 
Attendees will receive one-to-one advice from eBay 
education specialists on how to build their business, and 
attend presentations to learn about selling on eBay and 
shipping products to customers using the U.S. Postal 
Service. The dean of eBay education and author of The 
Official eBay Bible, Jim Griffith, will be available in 
select markets to share tips and tricks. In addition, there 
will be experts on hand from Entrepreneur Magazine, giving 
aspiring small business owners advice and insights to help 
them turn their entrepreneurial dreams into reality. "We 
are committed to continuing a long history of helping small 
business owners succeed by making it easier for them to 
take advantage of the Postal Service's mailing options to 
maximize their business opportunities," said John E. 
Potter, United States Postmaster General and CEO. "Hundreds 
of thousands of people have come to eBay to make a living 
and to start their own businesses. We are delighted to help 
them grow by offering a variety of shipping and business 
solutions."  
 
Additional survey findings include:  
 
58 percent of Americans say they've dreamed of starting a 
business and becoming their own boss. 
 
The most common reason for wanting to start a business is 
to increase one's personal income (66 percent of 
respondents), followed by increased independence (63 
percent).  
The primary barriers to starting a business are 
insufficient financial resources (cited by 49 percent of 
respondents), and satisfaction with their current situation 
(29 percent).  
The eBay Day Small Business Tour will visit major U.S. 
cities this summer, including:  
Atlanta, GA (August 31 – September 2)  
Miami, FL (September 14-16)  
The events will take place at local post offices in each 
city. In each market, the traveling eBay "Sell-It-Ship-It" 
bus workshop, and the "Home Office Lab," a mobile home 
office set-up, will be stationed outside of the post 
offices to provide presentations, information, and 
guidance. And a customer service booth will offer in-person 
answers to general questions about selling on eBay and 
shipping with the USPS. Entrepreneurs and small business 
owners will learn how to package a product, insure it, 
label it and ship it using a number of products from the 
Postal Service that include scheduling a carrier pickup at 
no extra charge.  
For more information about the USPS and eBay small business 
tour, visit www.ebay.com/ebayday.  
 
Survey Methodology 
Two national surveys were conducted online by ACNielsen 
International Research for eBay:  
 
A nationally representative survey among online population 
in the U.S. where 2003 respondents were surveyed from July 
1 to 11, 2005. The survey has a margin of error of +/- 
2.2%.  
A nationally representative survey among eBay sellers who 
have listed at least one item on eBay in the past 12 
months. 2002 respondents were surveyed from July 1 to 11, 
2005. The survey has a margin of error of +/- 2.2%.  
 
# # # 
About the U.S. Postal Service 
Since 1775, the Postal Service has connected friends, 
families, neighbors and businesses by mail. It is an 
independent federal agency that visits 142 million homes 
and businesses every day and is the only service provider 
delivering to every address in the nation. The Postal 
Service receives no taxpayer dollars for routine 
operations, but derives its operating revenues solely from 
the sale of postage, products and services. With annual 
revenues of $69 billion, it is the world's leading provider 
of mailing and delivery services, offering some of the most 
affordable postage rates in the world. The Postal Service 
delivers more than 46 percent of the world's mail volume -- 
some 206 billion letters, advertisements, periodicals and 
packages a year -- and serves seven million customers each 
day at its 37,000 retail locations nationwide.  
 
About eBay 
eBay is The World's Online Marketplace®. Founded in 1995, 
eBay created a powerful platform for the sale of goods and 
services by a passionate community of individuals and 
businesses. On any given day, there are millions of items 
across thousands of categories for sale on eBay. eBay 
enables trade on a local, national and international basis 
with customized sites in markets around the world. Through 
an array of services, such as its payment solution provider 
PayPal, eBay is enabling global e-commerce for an 
ever-growing online community.  
 
About ACNielsen International Research 
ACNielsen International Research is the customized research 
division of ACNielsen in the U.S. ACNielsen is the world's 
leading marketing information company. Offering services in 
more than 100 countries, the company provides measurement 
and analysis of marketplace dynamics and consumer attitudes 
and behavior. Clients rely on ACNielsen's market research, 
proprietary product, analytical tools and professional 
service to understand competitive performance, to uncover 
new opportunities and to raise the profitability of their 
marketing and sales campaigns.

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