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UPC Newsletters>
#1 Question answered How Much Will This Cost Me?
July 9, 2005
Many people who work from home have challenges when trying to get people to look at what they have. Picking up the phone and dialing some numbers is easy. The real challenge is knowing what to say, when to say it and how. When people have to talk is where they usually get stuck. The number one question prospects ask before they are willing to evaluate your business is "HOW MUCH IS THIS GOING TO COST ME?" Ahhhhhh... the dreaded question. Give them the wrong answer and you've just offended them. Give them "the right" answer you've just opened yourself up to doing the whole presentation; because what follows? you guessed it... another question, then another and yet another. Now since we want them to check it out first and give it a test drive. We may say something like. "That will all be explained when you come to our conference call". Unfortunately when we do that here is what I found... They will come to our call but they don't like us anymore. Why? Because we were not as forthcoming as they think we could have been. Here is how I solve that problem as a promoter. Before I make any prospecting calls. I've already decided to end the call in less than 2 minutes! I stand up when I talk because my voice carries like I'm "on the move". But more importantly I never ask them to come to a call for me, instead I tell them about a call that is going on for them ( I stress the benefit they would get) And if I get the question "How much is all this going to cost me? Just between me and you , their cost is them not getting their benefit Here is how it will all play out. For example; I'll sit down to call my leads and the first lead I call we talk for 1 minute and 40 seconds and they say to me okay! I'll take a look, but what's it going to cost me. Stop! So the only real question you want to ask yourself is ... "Why would anyone want to look at my product or service?" Do this first because as many answers you can come up with the more money you'll make! because the solution to your prospects problem, is the carrot that you will use to get them to evaluate what you've got in the first place. The more carrots you have the more problems you can solve It's the best question you can answer for the benefit of your company and it's our job to discover what problems our prospects have "and" why and how our company can go about solving them If I'm talking to an opportunity seeker I'm going to find out a little bit about the person, especially how much money they would like to make should they be lucky enough to find the perfect business. Lets suppose, they say... " I need $4,800 to solve my problem. Then I say. If I could share a system with you that would allow you to earn $4,800 in 3 weeks, would you be willing to take a look at it, check it out, and give me your opinion on it? Then they say... "Well how much is all this going to cost me? I then say... Your cost Mr. Prospect is Four to Five thousand dollars in your first 30 days, in lost income, if you don't find out what's going on! Now let me make sure you have that conference number correctly. Would you repeat it back to me.? (I'm giving them something to do) Now you may be thinking..ha-ha-haaaaa. While their face may contort a little, but as long as you keep it lite hearted they will be in a state of admiration of your skill because you did answer there question, How? A loss "is" a cost! Whaalah the problem is solved 
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